Company under Different Market Structures Assignment

Company under Different Market Structures - Assignment Example There are no barriers to entry for other firms to enter into the market. In the short run, the firms can change only the variable factor namely labor. The other decisions are predetermined (KrÄ Ãƒ ­lkovà ¡, n.d., p. 3). In the long run, the firms have the potential to change their scale. In the short run when the existing price is less than the average cost curve it is better for the firm to close down. In a situation of monopoly single firm exists in the market. The firm sells a unique product and there are no close substitutes. The firm has the power to set the price i.e. the firm is the price maker. Barriers to entry exist in the market of monopoly. There are many buyers and sellers in the monopolistically competitive market. The products of the market can be differentiated. Monopolistic competition along with oligopoly constitutes the structure of imperfect competition. Firms that are imperfectly competitive offer many products. The products are offered at administered prices. The price changes are costly and slow. The prime prediction of the theory of monopolistic competition is that firms will produce at the level where marginal cost equals marginal revenue in the short run. However, in the long run, the firms will operate at zero profit levels and the demand curve will be tangential to the average total cost curve (Solow, 1999, p. 9). A form of market where the industry is dominated by a small number of sellers is called oligopoly. Each oligopolist is aware of the market conditions as few sellers are present in the market. The decision of one firm can influence or are influenced by other firms. The responses of the participants of the market are taken into account in the strategic planning process by the oligopolists (Friedman, 1983, p. 6). Competition in the oligopolistic market can give rise to different outcomes. An oligopoly can maximize its profits by producing at the level where marginal revenue equals marginal costs.  

Bsn vs Associate Degree in Nursing Essay Example for Free

Bsn vs Associate Degree in Nursing Essay Nursing is a knowledge based discipline, which focuses on the wholeness of human being. (Faucett, 1933. ) As per definition nurses are playing great role in modern medicine, either with an associate degree or as bachelor of nursing degree. Both, with the same licensure, the Registered Nurse. Nurse. The Associate dDegree nNurse(ADN) takes a shorter path of two years where the BSN takes longer one with 4 years of education to complete the degree. When we compare the data collected by various groups of nursing professionals, it is evident that the mortality rate, medication errors and patient outcomes are largely improved with high number of BSN onboard. The ADNAssociate degree nurse program was introduced to minimize the nursing shortage during post, second world warSecond World War. Even though The Goldmark report in 1923 recommended that the entry level of education for professional practice as a registered nurse should be a bachelorBachelor of Science in nursing (BSN), the new Associate degree nurse programs, gained much popularity among health care settings, and continuesprograms, gained much popularity among health care settings, and continue even today. Associate degree nursing programs are more to task oriented, where BSN program is based on theory and research. The needs of patients are changing on a daily basis, the need for higher education for nurses is in great demand.. Nurses are advocates of patient population, so be prepared to have the knowledge to help them, in preventive medicine, risk reduction, disease management, public health and over all provide a safe environment as per Nightingales theory of environment. When you compare work of an associate degree nurse with a BSN on a daily basis you could see the differences of approaches between associate degree nurse and a BSN. In this author’s experience, an associate degree nurse is well oriented to practical side of nursing, which is well evidenced. When comes to a patient with MRSA infection of an amputated limp site, the Associate degree nurse, is quick to get the patient pain meds, help with positioning, dressing changes, and maintains a clean environment, maintains contact isolation and provided emotional support. Whereas the BSN is there to teach the patient and family about prevention of infection, promotion of healing by correct diet choices, increasing activity and maintain the previous activity level, and prevent progression of infection and further loss. Also coordinated the care with dietary, physical therapy, occupational therapy, social services and case management services etc, thus provided the patient a smooth transition to the new life as a right above knee amputee. The BSN did investigate about the support groups, prosthesis options, family dynamics, and so on. In this situation one could clearly see the different ways of an associate nurse in their scope of practice vsvs. BSN performed through evidence based nursing practices. The expectation to the future of nursing is that, nurse should be capable of maintaining a patient’s over all well being, mentally, physically, socially and emotionally. One could obtain those qualities through proper education and adapting multiple ways of thinking. The ability of clinical reasoning is very important. The clinical picture of patient is changing, always ask yourself, why, what and how. Why the clinical picture is changing, what are the causes, and how can we correct that. For this we have to understand the metaparadigm of nursing, explained by the founders of nursing. A nurse also should have the clinical imagination, scientific and creative reasoning. The new age of nursing is characterized by a synthesis of facts and ideas that generate principles and theories. (Rogers,1994) . One could only achieve that by advancing one’s education to a higher level. Once you reach that level, the horizon is wide; you could further advance your studies to masters programs, nurse practitioner in various disciplines, go for doctorate programs etc. etc. In a study report from International Jjournal of nursingof Nursing sStudies, June 2009, headed by Dr. Kkoen Van den Heede found a major link between the number of BSN on cardiac care units and hospital mortality. Data analyzed from different countries including Canada, Belgium, Netherlands and USA. The result showed there were 4. 9 percentages fewer deaths per 1000 patients on intensive care units with higher number of nurses with BSN degree. Linda Aiken and her associates, in their Landmark study in 2003 showed a strong connection between the educational level of registered nurses and patient outcomes. Substantial survival advantage noted specially in surgical patient population. , Even as little as 10% increase in the BSN degree holders make a difference in patient death and failure to rescue by 5%. A highly educated nursing work force is essential to the future of nursing. In short, the medial world is changing, so as the patient. So it is imperative that, the nursing work force should change to meet the needs of future health care. So here the transition from associate degree nurse to BSN is much more appreciated and welcomed. Reference: -The reference page is a separate page. This is not APA format. Creating a more highly qualified nursing workforce (fact Sheet) Retrieved from http//www. aacn. nche. edu/media/factsheets/nursingwrkf. htm: Retrieved on 01/06/2012 from Creasia Friberge, The Bridge to Professional Practice, Conceptual foundations 5th edition.

History Of Ferrari :: essays research papers

Enzo Ferrari was born in Modena Italy on February 18 1898. He came from a well to do family that owned a metal foundry making railroad parts, they were the first in his town to own a car. When WWI came Enzo's father and brother (Dino) were drafted into the Italian army, whom both died from influenza in 1916. Enzo was forced to leave school to run the foundry, when the business collapsed he started work as a metalworker at the Modena Fire Brigade workshop in order to support his widowed mother. Enzo himself was later drafted into the Italian army where he worked shoeing mules for the mountain artillery, after a few months he becomming seriously ill and was released from the military. Not interested in going back to shcool and against his mothers will, he found work as a test driver in Turin in late 1918. Enzo then moved to Milan to work at CMN (Costruzioni Maccaniche Nazionali) as a racing car driver. His first real race came in the 1919, the Parma-Berceto, he then entered the Targa Florio that same year. Enzo then founded Scuderia Ferrari, (literally means Ferrari Stable) who were mainly sponsers and trainers for Alfa Romeo. He was officially hired by Alfa Romeo as head of their racing department in 1938, then in 1940, upon learning of the company's plan to take control of his beloved Scuderia, he quit Alfa. Since he was prohibited by contract from racing for several years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories for Piaggio and RIV as Italy was gearing up for WWII. Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period; it was thus the first actual Ferrari car, but due to the war it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed in 1944 due to making machines for ball bearing production, it was rebuilt in 1946 to include a works for road car production. The first Ferrari road car was the 1947 125 S, powered by a 1.5-litre V12 engine; Enzo reluctantly built and sold his automobiles to fund the Scuderia. While his beautiful and blazingly fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his customers, most of whom he felt were buying his cars for the prestige and not for racing.

James Cook :: essays research papers

James Cook   Ã‚  Ã‚  Ã‚  Ã‚  Do you know who the worlds greatest explorers are? One of them is the topic of this essay. This essay is about James Cook. The objective of this report will be to answer the following question: Why do we remember James Cook?   Ã‚  Ã‚  Ã‚  Ã‚  James Cook was born on October 27, 1728 in Marton, England. At the age of 18 James Cook became an apprentice with a shipping company. His first voyages he worked on ships that carried coal to English ports. In 1755, during the French - Indian war, Cook joined the British navy. In 1759 he was given a dangerous wartime mission. He was to enter French territory and survey the St. Lawrence river for the British navy. The charts that he made during this voyage contributed to the capture of the French city of Quebec later in that year.   Ã‚  Ã‚  Ã‚  Ã‚  James Cook made three voyages to the Pacific. His first voyage, in 1768, the navy appointed Cook to lead an expedition to Tahiti. On the Endeavour they left in August and reached Tahiti in April of 1769. On the island scientists watched the planet Venus pass between the Earth and the Sun. This was the main goal of this voyage but cook had been given secret orders to find an unknown continent in the south pacific. He was told to find it because geographers believed that it kept the world in balance, however Cook was unable to find it. In October of 1769 Cook became the first European man to visit New Zealand. In April of 1770 the Endeavor sailed to Botany Bay on the east coast of Australia. Cook claimed the entire east coast of Australia for Great Britain. He returned to England in July of 1771. During this voyage, from 1678 - 1771, Cook became the first ship captain to prevent an outbreak of scurvy. Cook had heard that scurvy was caused by a lack of fresh vegetables and fruits. To prevent an outbreak he served his sailor's fruit and sauerkraut. In July of 1772 Cook set off on his second voyage to the pacific. Cook had left England with the Resolution and the Adventure. This expedition was Cook’s second attempt to find the unknown southern continent. During this voyage Cook sailed farther south than any European had ever gone. Cook faced many dangers in the cold Antarctic waters. Jagged mountains and ice as high as 18 meters often blocked the way of the ships. High winds that pushed the icebergs towards the ships increased the danger. Cook circled Antarctica but the ice kept him from sighting land.

Energy drinks research paper Essay

Modern life has become fast-paced and the multitudes of work to be done require plenty of effort now more than before. Be it in school or in the office, many people have turned to energy drinks as a source of boost for their inadequate physical endurance and mental strength in addressing the demands of modern living. As the name itself easily suggests, ‘energy drinks’ are supposed to supplement people with the energy they need. Since they contain a combination of vitamins and plenty of caffeine, energy drinks have become a popular alternative to coffee and other caffeinated beverages. It is not surprising, therefore, if there are people who have developed a form of dependency on energy drinks after consuming them regularly for a certain period. However, there are also those who see energy drinks not as a boom but as a bane to the health of individuals. While these drinks may provide people with additional energy, it is often stated that they also have negative effects on the human body especially if they are taken habitually and in amounts that exceed safe limits. There are reasons why certain people support the consumption of energy drinks. On the other hand, there are also reasons why some others oppose the same, to the point that attempts have been made to ban the production, distribution and sale of energy drinks in some areas. This paper seeks to explore those reasons by surveying past and recent literature with respect to the effects of energy drinks on the human body. After an assessment on whether energy drinks can potentially endanger the lives of people, this paper will suggest ways on how to increase the awareness of the people on what these drinks have to offer, whether good or bad. This paper will also try to explore the possible measures which can be adopted in order to properly regulate the production, distribution and actual selling of energy drinks to the larger public. Energy drinks: the good side There are several reasons why people buy energy drinks. Today, it may be said that even age and status in life no longer pose rigid limitations as to who exactly can take advantage of what energy drinks have to offer. Some individuals can consume a certain dose of energy drinks for no strong reason except that they simply want to quench their thirst. The most apparent effect of energy drinks is that they boost a person’s energy. This is due to the ingredients contained in most energy drinks. For instance, energy drinks contain caffeine, sugar, B vitamins and certain kinds of herbs. The combination of these ingredients is said to help increase a person’s physical, mental and cognitive performances. For this reason, it is not surprising that people have patronized energy drinks. In fact, there are numerous brands of energy drinks out in the market, each one purporting to cater to specific preferences and conditions of the consumers. Some brands are labeled as an excellent source of energy for athletes while some other brands are tagged as powerful mental boosters for office workers and students. At any rate, it may be said that the fast-paced modern world requires from every person quick and efficient responses—and energy drinks are there to help them achieve that daily routine. Aside from caffeine, there are at least other common ingredients of most energy drinks: taurine and glucuronolactone. Both are produced naturally by the human body. Energy drinks can replace both glucuronolactone and taurine that the body loses during stressful situations and high physical activity (Olson). Both are important to the human body as they naturally cleanse the body from harmful toxins and provide natural energy boost. People who work overtime or who labor intensely are part of the large numbers of those who consume energy drinks. Even students who are prompted by long hours of studying and doing schoolwork have the similar disposition to use these drinks as a source of the energy they need in order to complete their tasks over extended durations. In a way, it can be seen that energy drinks may be responsible for motivating people to continue with their tasks. On a larger scale, a workforce able to perform better and produce more output within a constrained period will certainly yield positive results. Although energy drinks may not be solely responsible for such consequence, it may nevertheless be safely assumed that it has its share. The history of the energy drink is replete with indicators that it was initially produced to aid the physical well-being of individuals. As early as the second half of the twentieth century, energy drinks were already being produced in Japan with the same modern tagline as increasing an individual’s physical energy levels. Without doubt, early energy drinks were particularly formulated for people engaged in intense labor or those involving protracted hours of work that require physical endurance. Through the years, the benefits of energy drinks were later seen as applicable to athletes. Today, athletes and even people who are active in sports rely on energy drinks in order to supplement or quickly replenish their stock of energy. Similarly, energy drinks are oftentimes labeled as drinks that promote wakefulness. Apparently, those who stand to benefit from the mental alertness induced by energy drinks are the people who are in a desperate need to stay fully awake due to particular circumstances. Students who need to study overnight or to be awake in class after still feeling sluggish belong to this group. In particular, employees who need to beat deadlines the following morning and who are barely able to stay awake for the rest of the night also fall to this classification. Some employees working in graveyard shifts also consume energy drinks. For example, nurses and doctors who spend late hours in the hospital may rely on energy drinks from time to time in order to help them keep awake and alert for the rest of the evening. The same may also be said about corporate employees in outsourcing companies that serve clients from other time zones. At the most, energy drinks are perceived as useful aid for those who need to stay awake for different reasons. Without doubt, there is a different side to energy drinks. There are concerned groups who express their opposition to the consumption of energy drinks especially on regular intervals. At the heart of the sharp criticism against energy drinks is that they are said to contain chemicals and other substances that may endanger the health of individuals. While it may be conceded that energy drinks have short term benefits, it is likewise urged that they also have negative consequences in the long run. Thus, instead of promoting a person’s health, energy drinks may actually harm a person. Energy drinks: the bad side. Monster Energy is one of the more popular energy drinks available in almost every store in America. Interestingly, the product contains double the worth of strong coffee’s caffeine for every single serving of sixteen ounces (Laitner). It may be admitted that there is nothing inherently wrong with drinking caffeinated beverages like Monster Energy. In fact, medical experts may even suggest some of their patients experiencing sluggishness to consume a certain dosage of energy drinks every once in a while. However, it is the dosage and frequency of consumption that is crucial. Like other beverages sold in the market, energy drinks should be consumed only in moderation. Stated otherwise, people should not consume energy drinks more than what is actually needed by their body. As of the first quarter of 2011, the American Association of Poison Control Centers has already logged at least three hundred and forty incidents of adverse health effects as a result of consuming energy drinks with high caffeine levels, and that most of the data gathered revealed that many young people are part of the statistics (Laitner). The numbers may be insignificant on the whole scale but they tell one thing: the risks are real. More importantly, even young people who are presumed to be at a better health condition than most adults are not immune from the risks. That being said, the effects of energy drinks potentially cut across the age borders. There are also alcoholic energy drinks being sold in other parts of the world. In Australia, medical authorities have warned about the negative effects of these drinks to young people (Collier). What is more interesting is that these drinks are being consumed by teenagers aged between twelve and seventeen (Collier). At a very young age, these individuals are already exposed to the harms brought about not only by energy drinks but their combination with alcohol. Apparently, the effect on the body of these alcoholic energy drinks is a combination of a feeling of being simultaneously ‘alert’ and ‘drowsy’. The Australian Drug Foundation has already warned about the negative effects of these drinks and the research recently conducted confirms these effects (Collier). One of the more serious consequences of consuming energy drinks on a regular basis and beyond the required amounts is that it can cause health problems to a person’s cardiovascular, central nervous, musculoskeletal and renal systems (Babu). These risks are not to be taken lightly since they comprise the critical parts of the human body. Impairments in any one of these system of organs can greatly weaken a person and affect one’s daily routines. Apparently, these effects may come in the long term. This is probably the tricky part. Since these effects begin to be felt only after a certain period, a person may initially think that his consumption of energy drinks has not been affecting his health. However, once the effects have already begun to set in, it might be too late and the person may require hospitalization and complicated medical treatment. A harmless start may soon turn into a physically daunting end. Energy drinks contain plenty of sugar and the sugar contained in them are known to cause diarrhea and gastrointestinal pains which, in any case, will never improve the performance of any office employee, student or athlete (Miller). The effects become more pronounced if a person consumes energy drinks on a regular basis. Without doubt, a person may thereafter suffer from regular stomach upsets and diarrhea. Instead of actually helping an individual perform better at his or her tasks, the contrary is more likely to happen. It has been noted that the American diet is already filled with B-vitamins and, consequently, energy drinks which are most of the time likewise filled with B-vitamins do not really help the body. On the contrary, energy drinks can only potentially yield to an overload of B-vitamins in the human body (Brody). In effect, the body may not be able to absorb the overload of B-vitamins thereby resulting to certain bodily reactions. Vitamins should still be taken in moderation only as they can also adversely affect the body when taken in uncontrolled amounts. Even the term ‘energy drink’ is highly ambiguous. For the most part, the term itself is neither approved nor created by the FDA and the USDA; the manufacturers themselves coined the label (Babu). While these drinks are not being pulled out of the shelves for using a label that is not sanctioned by the FDA and the USDA, they continue to play on the sensibilities of the public. It is a fact that energy can be taken from any food. Most of them come in the form of calories. To say that a certain beverage is an ‘energy drink’ is to create the impression that it gives energy more than what one could normally derive from the average daily meals and snacks. It may be true that these energy drinks can provide people with energy but it is another matter altogether to claim that they can radically increase the energy levels of an individual. It may even be pointed out that a person may opt to eat fruits and vegetables several hours before a physically and mentally grueling task instead of consuming a can of energy drink before performing the task. It is a healthier approach with more benefits for the human body without the aid of artificial ingredients and chemicals. Identifying the problem and providing solutions It may be said that a person has the freedom to choose whatever he wants to consume. The basis for saying this is that a person has full autonomy over his own body. Thus, no one can be prevented from purchasing what is openly available in stores. This proposition is crucial since it establishes the idea that the main concern should naturally be focused on the individual. However, this does not relieve the manufacturers of energy drinks from any responsibility. On the contrary, the imperative to pay attention to the consumers necessitates that manufacturers have a big role to fill. It has been observed that there is little scientific research available and government regulation with respect to energy drinks (Seifert, et al.). This is worrisome since energy drinks have been manufactured and sold throughout the world for at least two decades. It may be one of the significant reasons why there are only very few available comprehensive information about the negative effects of energy drinks on the human body. In this day and age where more and more energy drink products are being produced—an indicator that there is a growing market for energy drinks—it is indeed imperative that more information about energy drinks should be made available to the public. It is important to inform and educate consumers about the effects of energy drinks on the human body. One way to achieve this is to provide the right information on the labels of products. Instead of purely flaunting catchphrases that tease the sensibilities of consumers, products should contain labels that clearly warn consumers of the negative effects of energy drinks if and when they are consumed in high quantities and in regular intervals. It is safe to say that a serving of Monster Energy once every week, for example, does not necessarily endanger a person’s health. However, regular consumption of the product—akin to an addiction—will certainly take its toll on the body. For this reason, products should contain warnings about the regular consumption of energy drinks. The warning should be visible enough and should not be placed in an obscure part of the product. This is a direct approach in informing the general public about energy drinks without the intervention of the government. Manufacturers should be responsible enough to take the initiative. Schools can also take part in informing young students about the energy drinks. Forums and symposiums may be conducted within school premises. Medical practitioners and representatives from the FDA and USDA can be invited as guest speakers. Students should be encouraged to give frank questions about energy drinks in order to remove any lingering doubts about their effects. Teachers may also include in their discussions on biochemistry or on human anatomy the benefits and harms of energy drinks. Documentaries about the effects of energy drinks may also be presented before classes of students. All of these suggestions can easily be done and require very minimal resources on the part of the school. Moreover, they immediately address the need to inform the younger population. The government should regulate energy drinks more stringently. The legislature should come-up with laws that will put a limit on how much caffeine, for instance, can be included in energy drinks. The same should also apply to other chemicals in these drinks. This approach has been done in other consumable products and should likewise be applied in the case of energy drinks since even teenagers today are getting hooked on the product. Needless to say, it is the duty of the government not only to make sure that the products available in the market are safe for human consumption but also to provide guidelines on product manufacturers so that no harm will be made. The FDA and the USDA should also do its role in making detailed analyses on every energy drink sold in the market and in crafting a comprehensive assessment on whether or not each of these products is safe for human consumption. The reports may also serve as the basis for the legislature to impose certain limits on the amount of chemicals that can be put into the products. These agencies have the expertise and skills to make conclusive and, in some cases, binding reports that cannot be dismissed easily by product manufacturers. The government can also carefully scrutinize the published and broadcasted advertisements of energy drink manufacturers in order to determine whether these manufacturers are making any unfounded claims which can gravely confuse the consumers. False advertising can certainly fool consumers into thinking that what the product professes to offer when in fact such is not the case. In order to clear any misinformation, the advertisers themselves should have the moral impulse to avoid making false claims just to make a sale. Needless to say, any false advertising can backfire on the advertiser, especially if the negative consequences of it have begun to take shape and an increasing number of consumers have likewise begun to air their grievances. Before it is too late, advertisers should take the initiative. Doing so can save them time from long years of litigation and money. A more radical suggestion is to impose an absolute ban on all energy drinks. Unfortunately, this suggestion will not hold water. Although it is admitted that energy drinks can potentially endanger the health of the people, imposing a full ban will likewise affect those who consume energy drinks within prescribed safety limits, especially those who need these drinks at the most important moments in their lives. Even the federal government can also face losses in the form of revenue taxes if and when the production of energy drinks is finally banned throughout America. Given the reports earlier mentioned that children nowadays are more and more becoming immersed in the consumption of energy drinks, it is also important to address this vital concern. The first step is that local grocery stores should see to it that they do not sell energy drinks to children especially those below seventeen years of age. This is a measure that can easily be done. However, it may be admitted that it has certain limitations. For instance, children can consume energy drinks at home if their parents stock a certain supply of this beverage. Still, something can be done. Parents should see to it that their children do not have access to energy drinks at home. This is where responsible parenting is of full use. Older siblings can also prevent their younger siblings from getting their hands on energy drinks whether at home or in the public. Efforts will have to come from the entire family. Teaching children at a young age to refrain from consuming energy drinks at their stage is crucial. It will help reinforce the idea in the child’s mind that there are consumable products that are not yet fit for their health. In the long run, children who will grow-up in an environment where they are taught to refrain from consuming energy drinks may soon minimize their consumption of such products when they have already grown. Independent research organizations should further engage themselves in the current efforts to comprehensively study and assess the consequences of energy drinks on the human body, from children to adults. Since more energy drink brands are being manufactured and sold, it is admitted that any attempt to make a comprehensive research can take a long while. Apart from time, more financial resources will also be needed in order to carryout a comprehensive study. Nevertheless, civic organizations can provide research grants. The government should likewise tap the private sector actively engaged in doing research by providing similar research grants. People and energy drinks: the future America is teeming with activity around the clock. Many people living in cities that never sleep, so to speak, are oftentimes predisposed to take full advantage of every waking hour of their lives. They work for protracted hours in order to get a bigger pay. Students do their school tasks over long hours. Young people party from dusk until dawn. On the other hand, many athletes and individuals with very active lifestyles maintain their physical routines almost every day. It is not surprising, therefore, if energy drinks have become an integral part of the American lifestyle. By themselves, energy drinks can help an individual, especially if these drinks are consumed in moderate amounts. Unfortunately, this is not always the case. There is an imminent danger: as the world becomes more fast-paced, people may fall into the temptation to consume energy drinks to the point that they will become dependent on these beverages in order for them to perform their daily routines. If the government fails to step-in and regulate energy drinks, and if very little research is done in the coming years, there may come a point when energy drinks will eventually become an indispensable part of the American culture. People may no longer begin to express their concern over the consequences of energy drinks since there is no comprehensive and conclusive basis to back-up their concerns in the first place. This can only push manufacturers to further develop their products, which translates to energy drinks with other chemicals that replaces caffeine, for instance, but with twice the effect. In general, energy drinks if left thoroughly unchecked can only grow into an even bigger social bane. In the end, nothing can replace a healthy lifestyle—not even energy drinks. A healthy body and a healthy mind need not depend on energy drinks in order to properly function even under stress. Proper diet, regular exercise and a lifestyle free from any form of vice are still the best solutions for any person who expects to face tight deadlines and activities at work or in school. Works Cited Babu, Kavita. â€Å"Energy Drinks: The New Eye-Opener for Adolescents. † Clinical Pediatric Emergency Medicine 9. 3 (2008): 35-42. Print. Brody, Jane E. â€Å"Scientists See Dangers in Energy Drinks. † NYTimes. com. The New York Times. 31 Jan. 2011. Web. Accessed 29 Apr. 2011. http://www. nytimes. com/2011/02/01/health/01brody. html Collier, Karen. â€Å"Kids wired on alcoholic energy drinks. † Herald Sun. Herald and Weekly Times. 29 Apr. 2011. Web. Accessed 30 Apr. 2011. http://www. heraldsun. com. au/news/kids-wired-on-alcoholic-energy-drinks/story-e6frf7jo-1226046546571 Olson, David E. , and Michael D. Maltz â€Å"Energy drinks: are they safe? † Nine MSN Health and Wellbeing. MSN. 3 Aug. 2010. Web. Accessed 29 Apr. 2011. http://health. ninemsn. com. au/family/familyhealth/689831/energy-drinks Laitner, Bill. â€Å"Some love the kick they get from energy drinks, but others worry about risks. † Detroit Free Press. Gannett. 1 May 2011. Web. Accessed.

How to Write a Research Paper on Stem Cell

How to Write a Research Paper on Stem Cell Research Paper on Stem Cell How to start a research paper on stem cell: Tips on how to start Example of an outline Example of a stem cell research paper thesis Example of an introduction How to write body paragraphs: Tips on body writing Example of the 1st body paragraph Example of the 2nd body paragraph Example of the 3rd body paragraph How to finish a research paper: Tips on conclusion writing Example of a conclusion Tips on research paper revision How to start a research paper on stem cell: Tips on how to start To start a research paper on stem cells, students have to know the basics about them first and narrow down the general topic from there. Conduct initial research and determine what stem cells are, their different kinds, and their existing as well as future uses. Furthermore, as writers go along the step of collecting data, they have to choose a sub-topic that is most interesting for them. They should consider the kind of paper though. For instance, if writing an argumentative paper, the author can choose a specific stance such as being supportive of stem cell use and subsequently provide evidence to sustain this viewpoint. Moreover, writers can explore as many topics and perspectives as possible in order to present compelling arguments which also respond to the strongest counter-positions. On the contrary, if the aim is to write an informative paper, then the tone of writing will be objective or unbiased. After selecting a specific topic, write an outline from the main ideas derived from the research. Example of an outline Here is an example of an outline on stem cells. I.Introduction A.What Are Stem Cells and Why Are They Important to Study? B.Thesis II.What Are the Different Kinds of Stem Cells? A.Embryonic Stem Cells B.Adult Stem cells C.Perinatal Stem Cells III.Why Is There a Debate on Using Stem Cells? IV.What Are the Uses of Stem Cells and How Can Obstacles to Their Use Be Removed? V.Conclusion Example of a stem cell research paper thesis A thesis includes the main points of the paper. A good thesis is based on thoughtful research and not a simple rewriting of facts. The primary characteristics of a thesis for an argumentative paper are that it must be contestable, specific, focused, and based on evidence. Below is a sample of a thesis on stem cells: â€Å"Stem cells should be used for research because they can reveal the origins of diseases and present effective therapies, especially for those without the cure, while also allowing the testing of these treatments without use for animal or human subjects.† Example of an introduction A good introduction should properly state the topic for the readers and hook them from the very start to encourage reading. Many essays start with a general statement for their introductory paragraph followed by supporting sentences. The last sentence is usually the thesis. Here is a sample introduction: Stem cells have gained significant scientific and public interest as they have the magnificent potential of developing into diverse kinds of cells. When a stem cell divides, in essence, multiplies, each unit has the potential of becoming a replica or another kind with a specialized role, such as brain cell or a red blood cell. Stem cells are important as they produce the entire body of a living thing, while adult stem cells assist in replacing those that are lost due to wear and tear, injuries, or diseases. Stem cells should be used for research because they can reveal the origins of diseases and present effective therapies, especially for those without cure, while also allowing the testing of these treatments without use for animal or human subjects. How to write body paragraphs: Tips on body writing A good research paper is composed of well-thought and connected body paragraphs. Each paragraph should be a group of interrelated sentences about a specific idea that ties back to the thesis. The basic components of body paragraphs are a clear topic sentence followed by supporting evidence or details, unity and cohesion, and a concluding sentence that unites the evidence and brings the paper to the next point. Every paragraph must be fully developed with the right number and kind of details or evidence, such as personal examples, quotes from credible sources, and statistics. When writing points that use research, in-text citation is essential to avoid plagiarism. In addition, all paragraphs must have transitions within the sentence and from one body paragraph to the next. Example of the 1st body paragraph The first body paragraph should coincide with what is written in the outline. Below is an example of the initial body paragraph: Stem cells have different kinds. Embryonic stem cells are derived from three- to five-day-old embryos. Also called a blastocyst, this kind has 150 cells. They are likewise pluripotent as they can divide and generate more stem cells or turn into any cell type. Being versatile, embryonic stem cells can regenerate or fix diseased organs and tissues. Adult stem cells are located in many adult tissues, like the bone marrow or fat. Dissimilar to embryonic stem cells, adult stem cells cannot produce different kinds of cells. Perinatal stem cells are found in the amniotic fluid and umbilical cord blood and can also change into specialized cells. Example of the 2nd body paragraph The second body paragraph deals with the controversy of stem cells. Here is a sample: Several critics are against the use of embryonic stem cells per se. Since these stem cells are collected from early-stage embryos, there are questions about this procedures morality. Harvesting embryonic stem cells can result in the promotion of abortion as well as the objectification or embryos. In other words, some people fear that embryos will now be made not for the purpose of reproduction but to sell and use for research. Thus, the sanctity of the human body may be sacrificed in pursuit of stem cell therapies. Example of the 3rd body paragraph The third body paragraph tackles with the uses of stem cells and the resolutions to controversies. Here is a sample: Human stem cells can be used for research and find treatment to incurable diseases and remove the need for animal or human experimentation; however, it should be conducted with a moral framework to avoid abuse. Embryonic stem cell research can provide critical information about human development including the formation of diseases. Understanding illnesses at the cellular level, in turn, can produce new therapeutic strategies. Furthermore, stem cells can be used to test new therapies and eliminate animal and human experimentation subjects. Likewise, stem cell research must proceed with an ethical framework to prevent and stop abuses. Related agencies can provide a code of ethics for all scientists to abide. How to finish a research paper: Tips on conclusion writing To write a great concluding paragraph, follow these tips. First, summarize all the main arguments. Second, avoid introducing new topics. Third, you can ask provocative questions. Fourth, evoke strong images that can affect the feelings of readers and possibly motivate changes. Fifth, end with a call to action or suggest outcomes and consequences. Example of a conclusion Here is a sample conclusion: Stem cell research has great potential in understanding illnesses and treating incurable diseases apart from ending human and animal experimentation. Nevertheless, it can be abused and turned into a commercial enterprise without regard for human life. As a result, the paper recommends the creation of an ethical framework that will guide stem cell scientists and hold them responsible for the consequences of their actions. While stem cell studies may have some drawbacks, their benefits are far too important to be stunted; thus, the public should support them and ensure that they continue with a strong moral compass for proper guidance. Tips on research paper revision Revision is vital to a well-written paper because writing is a discovery process that does not always yield the perfect first draft. Revising your research work enables you to attain the following advantages. First, you can take a step back from your paper and recognize if everything in it has meaning. Second, you are checking if you said what you truly wanted to express. Third, you evaluate if the writing is clear enough for readers to understand the content. Fourth, if you are writing argumentatively, you can improve the power of your premises. Revising intends to create the best paper after several changes by making it more coherent and persuasive. Here are the tips to consider for each part of your paper while doing your revisions. For the introduction, determine if it puts your argument within the context of an ongoing conversation on stem cell research. Next, check if this section includes a definition of key terms, draws readers in, and provides a compelling thesis. The next advice is on revising the thesis. Evaluate if the thesis says what you want to say and offers a statement that is worthy of consideration. Furthermore, ensure that the every part of the paper delivers what the thesis promises. Afterwards, assess the structure of the paper. A good practice is making an outline of your written output and determining if it answers your objectives. Make sure that each point is well-developed and improve where necessary. Afterwards, determine the coherency of the paragraphs including transition sentences. Check if all the arguments are logical; any sentence that commits fallacies must be removed. Moreover, determine if the c onclusion is appropriate in summing up the main point and motivates readers to think about your arguments. Do the revision in steps and not in one blow. Rest your eyes for an hour or even days, depending on the time you have, in order to have fresh eyes that are ready to identify and correct mistakes. Read the paper loudly as well as this helps catch many mistakes you may miss when reading by the eye. Lastly, you can ask peers and instructors for feedback and consider all their suggestions during revision.

10 Things Not to Include on Your ResumeÂÂ

10 Things Not to Include on Your Resume   Apart from the cardinal sin of clichà ©s (â€Å"I’m a hard worker† or â€Å"I’m a team player†), there are a few general no-nos to resume-writing. Make sure not to let any of the following sneak into your resume and you’ll never be laughed out of the â€Å"maybe pile.† 1. Typos and mistakesCheck your spelling, punctuation, formatting, and especially grammar.2. An overly casual toneThe time to be cool is at happy hour, once you have the job! Keep your resume 100% professional.3. Clichà ©sWe said it once. We’ll say it again. Find a new, fresh way to express that you’re a team player or a hard worker without resorting to tired, meaningless language.4. Multiple pagesStick to one. Clean and simple. Remember, hiring managers don’t have a lot of time. They’ll appreciate the effort you make to keep things short and sweet.5. Fancy formattingJust say no to background colors, borders, graphics, hearts, or happy faces. Keep it clean.6. Third personKeep things in the first person. â€Å"My responsibilities included†¦,† â€Å"I managed†¦,† etc.7. EmojisSeriously. Just don’t.8. Saying stupid things about yourselfDon’t give a hiring manager any material to joke about in the coffee room. Make sure you have someone read through your resume before sending it out, just so you make sure you don’t say anything cringeworthy.9. A juvenile email addressYou might think it’s really cute to have hotdogbro@me.com, but no one else does. Some combination of your first and last names at a reputable service provider will do just fine.10. A loony fontDon’t use comic sans just to be original. Don’t use script. Don’t use anything fun. Pick a totally boring and professional font if you want your resume to actually get read.

The effect of management practices on firm performance.

The effect of management practices on firm performance. Organizations have strategies to ensure attainment of their goals become a fundamental idea for all employed in the organization. This takes sacrifice from several people in dedicating their efforts to attain the target. Managerial role is in fact a pivotal aspect that makes this dream possible. These personnel are the driving force that stresses the need of everyone adopting to the firm’s objectives and policies. Their take in this role will go well if they institute measures in line with the business.Advertising We will write a custom essay sample on The effect of management practices on firm performance. specifically for you for only $16.05 $11/page Learn More Their subordinate staffs must also be in unison with their role to help them implement these measures. In most cases, the firm may experience ups and downs because of resistance from a few senior staffs with different ideas. Therefore, it will call for the need to reach a consensus (Laszlo L aszlo, 2002). This must take into account every employees’ role in the firm’s output. Ignoring ideas from the lower ranks of staffs would send some signals, which make the process a difficult one. As managers look forward to reaching their goals, they would need to strictly implement their role in the firm, while at the same time abiding to the organization’s objectives and policies (Kubiszyn Borich, 2009). In this context it is necessary to address five main managerial roles and how they have a lasting impact on the organization if not instituted well. The first role is planning, managers have to know the desired direction the firm is focussing on, this will help formulate tangible policies in advance in line with needed changes (Laszlo Laszlo, 2002). Planning defines the future outcome and the firm’s growth in terms of turnover rates, financial gains, manpower, and other prospects. The planning method instituted must therefore, predicts the business c ore functions to be reliable. A reliable prospect is likely to bring change in all facets within the organization endeavours (Rocha Tordera, 2008). This must align with the company’s mission statement and core values to ensure smooth flow of operations. Managers would be tasked with ensuring their plans are genuine and do not contradict the business purpose. To achieve this it would be essential to have general and specific approaches that define the stages of chore implementation to avoid chaotic operations. This ensures every stakeholder attains the set target timely. Sound planning would yield tangible results at the end of specified period if properly implemented. This should be the basis of planning for the next financial year. But sometimes the company may decide to overhaul the initial plans if the management realises the process does not bringing anticipated returns (Marques Simon, 2006).Advertising Looking for essay on business economics? Let's see if we c an help you! Get your first paper with 15% OFF Learn More Secondly, organization in any business setting is a pivotal aspect that helps the firm attain its goals and objectives. This is the cornerstone in the sense that it ensures the workforce aligns to specific chores and strives to attain assignments as specified. Organization of workforce in line with the firm’s policies protects the welfare of both parties; this ensures a reliable process that is accountable and free from mismanagement. A good organizational skill in a managerial post suffices in making the personnel contribute immensely (Kubiszyn Borich, 2009). Assignment of activities to the workforce would consider factors like ability in the capacity, experience, and individual qualifications. Managements need to grasp these basic issues to enable them run organizations profitably. Recruitment of the right people for a given chore should be in the firm’s policy, their method of hiring should a lso help organize the institution to achieve its objectives. Many organized firms have measures that evaluate their human resource in terms of performance and attainment of specific targets within dockets. This provides them with alternatives like holding refresher courses and workshops to keep them updated on their chores; others have schemes of rewarding the best performers. The approach has an impact of boosting working morale, which translates in high profits (Marques Simon, 2006). Thirdly, commanding the employees in a sober manner makes them realise the importance of attaining the firm’s mission and this would help in moving everyone forward. This function may not go well with every stakeholder in the firm, but it is crucial in instilling a working culture, which translates into good returns. Supervisory skills help these personnel attain their duties without sending negative omens. These must be in accordance with the policies and objectives to make everyone comprehen d the necessity of doing that. In certain instances, inspiration is possible through clever commanding method. One can make the approach in a way that it would inspire workers to respond positively in realising the set target. This should help restore sanity especially if a department fails to maintain the standards it ought to attain. Unlike planning and organization, this managerial function can undergo neither overhaul nor reinstitution; it therefore, depends on signals of poor workmanship. Commanding would not apply in most cases because responses come from specific signal as stated above but it does help to ensure completion of the right chores within a specified duration (Rocha Tordera, 2008).Advertising We will write a custom essay sample on The effect of management practices on firm performance. specifically for you for only $16.05 $11/page Learn More Fourthly, coordination links the first three functions to bring order within the firm. Managers sh ould ensure coordination of entire duties is prompt for effective implementation. This ensures those concerned identify with specific roles and thus embark on appropriate measures of tackling them. When planning, the most vital aspect is attainment of the project mission (Rocha Tordera, 2008). This largely depends on good coordination of human resources. To attain this, manager will have to be knowledgeable in all areas of importance and deploy skilled personnel to those dockets (Laszlo Laszlo, 2002). Reviewing of each section’s performance would also help in coordination because this draws attention to a segment that lags behind and recommends institution of new force to take the mantle burning. Therefore, evaluation of output and turnover helps in identifying measures that needs institution and implementation before carrying out coordination to restore the projected plan. Finally, controlling business activities is the other managerial function. This is the main role that the previous four functions would hardly attain core values without it. Strategies laid in the initial stages need evaluation and scrutiny to enable relevant authorities take a bold step in controlling the business empire back in track. Deviation of reports from projected outcome will need examination of possible causes and coming up with models to help restore the process. Analyst will provide recommendations to the executives who eventually channel their advices to managers to take decisive steps in controlling the firm’s activities back on track. In most instances control of functions would be in line with the company’s objectives. This provides harmony across various business sections under control. In scenarios where there is no institution of these five functions the organization would fail to realise its mandate. The aftermath would be low turnover and financial loss (Marques Simon, 2006). References Kubiszyn, T., Borich, D.G. (2009). Educational Testing and Measurement: Classroom Application and Practice (9th ed.). New York: John Wiley Sons.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Laszlo, K.C., Laszlo, A. (2002). Evolving knowledge development: The role knowledge management in a changing world. Journal of Knowledge Management, 6(4), 400-412. Marques, D.P., Simon, F.J. (2006). The effect of knowledge management practices on firm performance. Journal of Knowledge Management, 10(3), 143-156. Rocha, F.S., Cardoso, L., Tordera, N. (2008). The importance of Organizational Commitment to Knowledge Management. Comportamento Organizacional E Gestao, 14(2), 211-232. Web.

Crimes Against Property Assignment Example | Topics and Well Written Essays - 750 words - 1

Crimes Against Property - Assignment Example In most cases, shoplifting occurs through concealment unlike theft or robbery which is done with the knowledge of the property owner. In the case where a person takes a good accidentally or picking a good without paying amounts to shoplifting. While concealing a good with intention of owning it is also referred to as shoplifting and security guards are in most cases trained to detain shoplifters. In most countries the presence of uniformed officers deters shoplifters (Shteir 91). Using technologies such as loss prevention and deploying guards as loss prevention officers ensures shoplifters are kept at bay or easily handled. Most security officers are trained to handle shoplifting through use of CCTV cameras and careful vigilance. Some states such as California Penal Code section 490, allows the detention of shoplifters in a law known as owner’s privilege (Shteir 163). Home Invasion: Home invasion is basically described as an act illegally entering a private property or an occupied building with an intention of committing crimes against the house owners. Home invasions are usually related to crimes such as robbery, theft, rape, assault and kidnapping. In most cases of the past, home invasion was considered a crime since invaders were either charged with burglary or other crimes. Due to the increase in incidents of home invasion, several states such as Michigan, Illinois, Tennessee and Florida have specific statutes to deal with home invasion. The reason why these states enacted this law was to help prevent home invasions which usually lead to serious crimes when home invasions occur (Johnstone 122). The purpose of this law was to introduce stiff penalties to people who commit home invasion and other crimes. Burglary: This is defined as crime whereby a person illegally enters into a building without the person of the house owner. In the case of burglary, it is referred to as breaking and entering where a person breaks into a

THE NATURE OF SPORT DEVELOPMENT WORK Essay Example | Topics and Well Written Essays - 1500 words

THE NATURE OF SPORT DEVELOPMENT WORK - Essay Example a well co-ordinate programme of various multi sport activities under his territory and provide valued quality coaching in a pleasant and highly professional atmosphere which will ensure that all the participants are supervised and monitored in a suitable manner in the entire training period. To train on various sporting activities to young people in an environment that is safe and friendly to the young trainees. The office will be required to put much emphasis on the LTAD and the fundamental model to the target group this will help him in identifying the prevailing barriers that bars the disadvantaged young people from participating. The officer is responsible in developing and toughening associations with local sports clubs and the suitable partners in encouraging the continuing participation in the sporting activities thereby boosting the chances of sporting opportunities. Ensuring that the coaching provided is of the required quality. This will be much easier if the officer commits himself to a continuous professional development (CPD) programme which will guarantee better quality. Assisting in attainment of positive futures and other sports development programmes in the local authority. This will also enhance easier implementations of various events, festivals and the young people’s initiatives. The office bearer has all the duties of ensuring health and safety of trainees, visitors and other employees in line with the health and safety policies of the council which includes completing the risk evaluations at the required venues. The Leisure and Cultural Services Unit Community Sport Coach is responsible for the planning and co-ordination of events, coming up with well scheduled programmes evaluating them and later delivers them to be used by the participants. 2 The office works closely with the community, regional and provincial partners. The manager works closely with provincial, regional and community partners in the supporting and helping with

Chinese Communist Party Essay Example | Topics and Well Written Essays - 1000 words

Chinese Communist Party - Essay Example This country has several more amazing features. The land contains nearly 9.57 million square kilometers of which mountains occupy about one-third, numerous liquid flowing paths where one measures nearly three thousand miles called the Yangtze, and steppe as well as deserts. Not to forget a dazzling 1.3 billion inhabitants (Farah 124-129). The country went through horrible times during which Chinese citizens were suffering of starvation, anguish, and the outcome was death upon innocent beings. The main cause of this ordeal was a man who contributed to the change of the Republic of China. This intelligent but mad communist brought the concept of Communism to the third largest country of the world and that is no other than Mao Zedong (a great fan of Marx theory of communism) or rather say:" scientific socialism".(Wikipedia: free encyclopedia) Although under a totally different concept of living, China is a well respected and a highly productive industrial nation. Forty-eight million representatives make up the* CCP 1today. The CCP functions in a completely different way because authority does not only control politics, but also it reaches deep into the lives of the Chinese (Farah 220). Many reside in agricultural sections where food and crops are produced. Work-strength depends on human and animal force, but nowadays farmers are able to purchase efficient tools (Farah 221). Since its founding in 1921, the Chinese Communist Party gradually expanded its guiding principles to incorporate the philosophical musings of Russia's Vladimir Lenin as well as homegrown revolutionaries Mao Zedong and Deng Xiaoping. The party has traveled a long ideological path from its Marxist roots to its present struggle to maintain its relevance in China's modern and increasingly capitalistic society. Now the whole world looks at it as a country whose scale dwarfs the United States-1.3 billion people, four times America's population. For more than a hundred years it was dreams of this magnitude that fascinated small groups of American missionaries and businessmen-1 billion souls to save; 2 billion armpits to deodorize-but it never amounted to anything. China was very big, but very poor, all that has changed totally. But now the very size and scale that seemed so alluring is beginning to look ominous. And Americans are wondering whether the "China threat" is nightmarishly real. China is now the world's largest producer of coal, steel and cement, the second largest consumer of energy and the third largest importer of oil, which is why gas prices are soaring. China's exports to the United States have grown by 1,600 percent over the past 15 years, and U.S. exports to China have grown by 415 percent. All these figures are so thrilling to here. At the height of the Industrial Revolution, Britain was called "the workshop of the world." That title surely belongs to China today. It manufactures two thirds of the world's copiers, microwave ovens, DVD players and shoes. China's rise is no longer a prediction. It is a fact. It is already the world's fastest-growing

British Involvement in Arabic Peninsula Dissertation

British Involvement in Arabic Peninsula - Dissertation Example However, the interest into the Arabic Peninsula is motivated by the beautiful landscape of the place. The terrain and climate of the Peninsula had successfully kept away any adventurers for years. The British contact into the area was just on the individual level and not on governmental level at all (ROGERS, 2006). These individuals were mainly explorers who were visiting the place, and many other places around the world, for adventure. It is through the activity of these explorers that the world came to know about the Arabic peninsula. Some of the outstanding explorers were Charles Doughty and Richard Burton who get the credit for opening up this place to the western world. The peninsula’s location in the Arabic region was the spark to the British interest. For a long time, traffic from between the Orient and Europe used to pass through a corridor which bordered the Sahara on the south-west, and the mountains of turkey and Persia on the north-eastern region. It is along this corridor that the Arabic peninsula stretches. The corridor was, therefore, completely not penetrable. Explorers and people on adventure had to pass around the region by either going through Syria towards the Euphrates and then down to the Gulf, or across the Red Sea through Egypt. Even though Vasco da Gama had discovered the Cape route in the 15th century, the all-sea route was still preferred by many who sought to go around Africa. In the beginning of Britain’s interests in the Middle East, the main objective was commercially motivated. It was in the 17th century that the British government started to show interest in the Arabic Peninsula. During this time, the East India Company opened new offices in locations around the region such as the Red Sea, Basra and the Persian Gulf coast. The company main objective was to seek for new markets in the Middle East region. Although the intention of the British was purely economic at first, it started to take a political perspective towards the end of the 18th century (BALFOUR-PAUL, 1994). During this time, the British had already consolidated the Indian empire and, therefore, cared less about the local trade ventures. Consequently, they turned their interests to the strategic location of the Gulf because it was a major route into India. Because of this, the British administration turned all the offices in the region outside India from trade centers into political and diplomatic hubs. These centers were now used for purposes preservation and protection of the British’s interests in the region. The British notably coined some clever treaties that enabled them to preserve and protect their presence in the region. In these treaties, the British offered to protect the local Arabian rulers from their rivals in return of the Britons dominance in the region. The British, therefore, achieved the command of the Indian Ocean gateways. In this way, they were able to deny any other international powers the ports of the sea. When the British learnt of a Napoleonic entry into Egypt, they sought an agreement with the Sultan of Muscat so that they can prevent the French from expanding their territories towards the Arabic Gulf region. In other measures to protect their interests in the Arabic Peninsula region, the British signed numerous treaties with the surrounding kingdoms. These treaties were aimed at reducing piracy in the Gulf region and to safe guard trade. British have been consistent in fighting off other colonies that posed a threat to the Britons’ supremacy in the Gulf region. Among these are the Egyptians, French and Russians who have posed threat to the Ottoman Empire. The British are much concerned with the interference of the Russians, who have showed increased

Film Analysis of Some Like it Hot Movie Review Example | Topics and Well Written Essays - 1000 words

Film Analysis of Some Like it Hot - Movie Review Example They have to dress and act like girls. Although they start liking the female members of the band, they cannot tell them so since they are not willing to reveal their identity. Joe is in love with a band member called sugar. On the other hand, a millionaire called Osgood Fielding wants a relationship with Daphne and even invites him on a yacht. Though not openly stated, the theme of politics is somehow featured in the movie. The changed identity is depictive of how politicians change when they are elected. They forget what they are supposed to represent and start focusing on their own selfish issues. Just like, Joe and Daphne managed to conceal their identity and convince people that they were female. Politicians possess several identities, which they adopt depending on where they are. At times, they use their multiple identities to deceive people (Wilder, Castle and Auiler 66-71, 81-83). 2. Does the film’s maker (writer, director) have their own unique point of view on the pol itics and/ or cultural life in the 1950s if so, what is it? Explain. Although the movie was set when issues such as sexuality were not serious, the movie features these themes. The filmmakers of I like it Hot have a unique point of view regarding cultural life. A good example is shown when Osgood falls in love with Jerry thinking that he is a woman. However, when Osgood realizes Jerry is a man, he does not care. This is a unique outlook on the issue of homosexuality. Anybody would have expected Osgood to avoid Jerry’s company completely, considering the movie was shot in 1950’s. A period when few would publicly acknowledge they were gay. Another unique outlook that the makers of some like it hot demonstrate is on the first glance appearances. Most of the characters adopt a deceptive attitude, which is revealed later. Jerry and Joe pretend to be male and through them, the true nature of characters such as Sugar and Osgood are revealed. Through Joe we learn of Sugars yea rning for money. Through Jerry, Osgood is revealed as being heterosexual (Wilder, Castle and Auiler 112-118). 3. Does this movie have messages or themes? Identify them. Do you think that the movie’s themes and messages still relevant to audiences of 2012? Why or why not? Explain. The movie â€Å"Some Like it Hot† was remarkably ahead of time. It features themes on issues that are being witnessed in the contemporary society. In the movie, there is an issue of a man wanting to marry another man knowingly. This is quite similar to the recent happenings regarding gay marriages. The issue has been viewed with suspicion with most people opposing it utterly. In addition to sexuality, the movie features the issues of sexism and cross-dressing, which are concerns of the modern society. As the movie uncovers the difficult role that women were supposed to play are revealed (Wilder, Castle and Auiler 200-205). Another theme is the theme of sex, gender confusion. Jerry pretends to be female to appoint where he appears confused about his real identity. This theme would apply in the contemporary society where people appear unsure about their sexuality. Some people opt to go undergo surgery to alter their sexuality hoping to escape from the problems associated with certain gender. Although Jerry and Joe alter their gender for different reasons, their reluctant to revel their identity reflects the contemporary sex identity conflicts. Another theme feature in the movie is the theme of crime. Joe and Jerry are running away from a mob that

British Involvement in Arabic Peninsula Dissertation

British Involvement in Arabic Peninsula - Dissertation Example However, the interest into the Arabic Peninsula is motivated by the beautiful landscape of the place. The terrain and climate of the Peninsula had successfully kept away any adventurers for years. The British contact into the area was just on the individual level and not on governmental level at all (ROGERS, 2006). These individuals were mainly explorers who were visiting the place, and many other places around the world, for adventure. It is through the activity of these explorers that the world came to know about the Arabic peninsula. Some of the outstanding explorers were Charles Doughty and Richard Burton who get the credit for opening up this place to the western world. The peninsula’s location in the Arabic region was the spark to the British interest. For a long time, traffic from between the Orient and Europe used to pass through a corridor which bordered the Sahara on the south-west, and the mountains of turkey and Persia on the north-eastern region. It is along this corridor that the Arabic peninsula stretches. The corridor was, therefore, completely not penetrable. Explorers and people on adventure had to pass around the region by either going through Syria towards the Euphrates and then down to the Gulf, or across the Red Sea through Egypt. Even though Vasco da Gama had discovered the Cape route in the 15th century, the all-sea route was still preferred by many who sought to go around Africa. In the beginning of Britain’s interests in the Middle East, the main objective was commercially motivated. It was in the 17th century that the British government started to show interest in the Arabic Peninsula. During this time, the East India Company opened new offices in locations around the region such as the Red Sea, Basra and the Persian Gulf coast. The company main objective was to seek for new markets in the Middle East region. Although the intention of the British was purely economic at first, it started to take a political perspective towards the end of the 18th century (BALFOUR-PAUL, 1994). During this time, the British had already consolidated the Indian empire and, therefore, cared less about the local trade ventures. Consequently, they turned their interests to the strategic location of the Gulf because it was a major route into India. Because of this, the British administration turned all the offices in the region outside India from trade centers into political and diplomatic hubs. These centers were now used for purposes preservation and protection of the British’s interests in the region. The British notably coined some clever treaties that enabled them to preserve and protect their presence in the region. In these treaties, the British offered to protect the local Arabian rulers from their rivals in return of the Britons dominance in the region. The British, therefore, achieved the command of the Indian Ocean gateways. In this way, they were able to deny any other international powers the ports of the sea. When the British learnt of a Napoleonic entry into Egypt, they sought an agreement with the Sultan of Muscat so that they can prevent the French from expanding their territories towards the Arabic Gulf region. In other measures to protect their interests in the Arabic Peninsula region, the British signed numerous treaties with the surrounding kingdoms. These treaties were aimed at reducing piracy in the Gulf region and to safe guard trade. British have been consistent in fighting off other colonies that posed a threat to the Britons’ supremacy in the Gulf region. Among these are the Egyptians, French and Russians who have posed threat to the Ottoman Empire. The British are much concerned with the interference of the Russians, who have showed increased

Australian Business Law Essay Example | Topics and Well Written Essays - 1500 words

Australian Business Law - Essay Example Peter has $5,000 in his savings and intends to use this to purchase a state of the art bicycle and textbooks. Peter searches the internet for online bicycle stores as he had heard that you can have a good deal of second hand bicycles online. Peter finds a good selection on tourbikes.com.au (Tour bikes). The bicycle he finds is described as follows. â€Å"This is one of the most sought after bicycles we currently have in stock. It is the same model that was used by Cadel Evans when he won tour de france, a cadel evans â€Å"GF†. This model is in short supply in the second hand market and presents a rare opportunity for purchasers. This bicycle has been completely restored and refurbished. There are new tyres and new chain. The seat is extremely comfortable and comes in a dashing green colour. This bike is joy to ride. $6,000. Payment is due upon delivery† Peter really wants to purchase this bicycle but doesn’t have sufficient amount of money for the same and his t extbooks. Peter wants to know a little more about the bicycle, so he telephones the owner and sole proprietor of tourbikes, sally. Peter asks what it means in the advert that it has been â€Å"restored and refurbished†. Sally responds that: â€Å"That means that we have ensured that the frame of the bicycle is sound and has been repainted. It also includes replacement of gears and replacement of any damaged spokes.† Peter thanks sally and immediately email tour bikes the following information. â€Å"I would like to purchase the Cadell Evans GF that is advertised for sale on your website. I believe that a second hand is only worth $4,000 at best. Please advice if you are willing to sell to me the bicycle for this amount via email by close of business tomorrow. I would also like you to arrange for immediate delivery.† Immediately, Burt a middle aged cycling enthusiast has also seen the bike advertised for sale at tour bikes website. He is a Cadell Evans fan and al so emails tour bikes at the same time that Peter does. â€Å" I want to buy the Cadell Evans GF that has been listed. I will pay you $5,000† Sally reads the emails as soon as they enter the inbox and replies to Burt’s only. â€Å"Thank you for your interest in our product, the Cadell Evans restored bicycle. I cannot sell that amazing bicycle for that little. However, I will accept $5,500† Burt does not respond until 4pm the following day â€Å"Thank you for your response but I don’t think the bike is worth that much. I am no longer interested.† Sally really needs to sell the bike. She has an outstanding account with her creditors and needs to make a payment of $4,000 within the next few days otherwise she runs the risk of the bank foreclosing on her mortgage. Sally checks the time and it is 4:30pm and notes that she still has 30mins before close of business. She emails peter. â€Å"Thank you for your interest in our product. The Cadell Evans resto red bicycle. I will sell the bike to you at $4,000. I have organized immediate delivery. Payment of $4,000 is due upon delivery as specified.† The email enters Peter’s inbox at 4:45pm, (15 minutes to Closure of Business). Meanwhile, Peter is on orientation camp at the University and does not have access to his email for a period of three days. When peter returns home and checks his email, he sees an email from Sally. Peter emails Sally saying that he is sorry and he is no longer interested in buying the bicycle. He no longer wants to buy such a good bicycle for his courier job as he has just heard

Little thing Essay Example for Free

Little thing Essay Of the five poems I have selected beforehand, I happen to choose the poem â€Å"The Pebble†. It took me awhile to choose which poem to talk about but somehow, I keep coming back in reading this poem. I favour this poem compared to the other four because of the simplicity it implies. It starts off with the title which gives out a plain imagery of the thing that will be talked about. The poem struck me in the way that it talked about a very little thing. A thing that is often taken for granted. Nobody would actually pay much attention to a pebble. Usually, the pebble is just an add-on to an aquarium or a little thing to beautify a garden. Even so, be it in an aquarium or a garden, the object of concentration is not the pebble. But in this poem, the pebble holds the main attraction. My attention was taken away by the description given to a pebble. And as to how the poem unfolds, the comparison and contrast of a pebble and that to a person was stated plainly, but not directly though. Often times we think of a use for a certain thing and eventually we talk about it or write about it. In any case, we share that what is important. So, in the case of this poem, a pebble never seemed to be something important. Most of the time, people don’t seem to bother about anything regarding a pebble. A poem expresses the emotions of a writer and usually in the state of turmoil. What is captivating about this poem is that there isn’t much of a turmoil expressed in words for this. It describes what a pebble is, how a pebble could be and compared it as to how a person could feel. I feel a certain depth in this poem, though I doubt if I could eventually express that depth. I somehow could feel that this poem has something more than what it is giving. The problem is just that I’m still trying to measure up the feeling conveyed by this poem. Somehow, I have a strange idea of being able to fathom what the poem holds, but because of its vividness, I’m having a hard time grasping the concept it implies. Such ironic feelings are extracted from my mind but I’m trying though to put it into words. The poem has an intrinsic impact on me. I don’t have much of an idea of the author but as I read the poem over and over again, and internalize it somehow, I gain knowledge to the truth it may imply. With how I describe it, the poem may seem to be a prayer, but actually, it’s not. It’s not everyday that we read a poem which is presented so simply. I just have a feeling that the writer wrote this according to how he perceives the truth of the pebble. A pebble which is a little stone that eventually could last longer than any other thing. Part four The Pebble is a very interesting poem. From the title itself, it projects a literary piece about simplicity. As we have seen pebbles and grasp a meaning of this thing, it is an object that is pretty much of little value. But this thing has been often times used as an instrument for symbolism. It doesn’t actually become the symbol, but yet, it is used as a contributor for the statement of the symbol. Like the ripples on the water, to make the ripples, the pebble is used as the object that is thrown to create the ripples. But in this situation, the impact was made by the pebble but the symbol was the ripple. Interpretation of the Poem At the start of the poem, the pebble is described as a perfect creature. It is here that we can see that the object has been given the traits as that of a person. Attributing the perfection that the writer is talking about for the pebble would be on its physical aspect. The physical description of pebbles which are often perfectly oval in shape with a smooth surface, having no cracks or lumps, would suit the description of excellence or perfection. In comparison to a person, a perfect creature would then be one without cracks or perhaps loopholes and one who doesn’t have any lumps. Perfection in our own view would be that of someone who doesn’t possess any frailties, errors and does all things without mistakes and stands as clean as ever. But as the writer proceeds with the poem, it mentioned that it could only be equalled to itself and is aware of its limits. A perfect thing that cannot be compared by anything except itself and has limits, were the descriptions emphasized by the poet. Still, this has been compared to that of a person. Perfection does not imply that the person has no limits. With this description then, we could imply that in perfection, it is being and doing something flawlessly but in the range of one’s limits. Often, when we talk about perfection, it is in comparison already to supreme beings or gods. But the poet has stated that what could be compared to one creature would not be anyone else, but only with it. Indeed, the concept of uniqueness has been unfolded. As the poem proceeds, it has been defined by the author that the meaning this object holds, is the meaning it holds from the time it has been made. â€Å"A pebbly meaning† would mean the identity that this object holds and whatever that is, that is the true meaning of the thing. Same goes if related again to a person, that the definition or meaning of who we are is the self. It is not somebody else that hold the meaning of our life, but it is our self, the one with us from the beginning, that defines what we are. Another idea of the â€Å"pebbly meaning† would be the concept of a pebble which is not of great significance but just possesses the simplicity that it is as an object. It is not a big rock that could smash something smaller or a stone which may be small but definitely holds weight. It is not a mountain that shows greatness just by looking at it. It is emphasizing a pebble, small, perhaps insignificant, and does not hold much weight. But as we ponder on the purpose as to why it exists, it holds more than what it is actually letting us see. The poem describes further that the pebble is one thing that doesn’t have a specific characteristic that would be intimidating and though it is unique and different, it stands with its uniqueness without any other factor that might entice anybody. As all other things or people would need more than what they have, like they would go for enhancing the appearance or develop any form of attractive facilities for others to see or witness, the pebble sticks with what it has. Despite the simplicity or plainness it holds, it still has its dignity and pride. It is contradicting to the idea that without pride is simplicity. Being simple does not mean that one does not hold any value of himself. It doesn’t also mean that there is no regard for the self. Instead, inside that simplicity, an aura of pride and dignity emanates. It’s just that people don’t get to see it because they are more aware of the obvious things. As the poem proceeds, the writer was somehow humbled down to the value of the pebble that in the changing world, struggling all the time for attention and importance, the pebble or anyone that could be related to a pebble, simply sits quietly and wait. In the end, all the others vanish, and it’s just the pebble that remains. Those who do not live such complicated lives could eventually see all that is happening and live longer than most of the people. Conclusion The poem is written as a realization in life. Often times people would prefer to have the symbol of a mountain, or something powerful and bigger. This is so because of how we see our life, we prefer to have the control especially when we are not in control in reality. We want to be in power when in reality we are weak and helpless. Our symbols tell what we really are and it’s has always been the opposite of what we are. In this poem, the concept of simplicity and the awakening of humility are emphasized. Simplicity is held in the object of the pebble. The object of no complications and the writer is in the point of using this imagery to a person’s life. The awakening of the humility is expressed in the last two stanzas of the poem where the writer has gone to see the impact of a pebble and how it absorbs everything there is without complaining. This is a contradiction to people where complaining has been made a hobby and dissatisfaction always a companion. Before going to the point of appreciating, people tend to complain, grumble and then when the worse has come, perhaps, mellow down and bear with the idea of appreciating something. The poet has created a very good concept of life. The poem written is also expressed the same way as that of the idea it intends to convey. Simplicity indeed is beauty and only few have seen it.

Tesco The Customer Relationship Champion Marketing Essay

Tesco The Customer Relationship Champion Marketing Essay The Tesco story dates back to 1919 when Jack Cohen, an ex-army man, setup a grocery business in Londons East End. In 1924 Cohen purchased a shipment of tea from a company named T E Stockwell. He used the first three letters of this companys name, added the Co from his name and branded the tea Tesco. Reportedly, he was so enamoured of that he named his entire business Tesco. The first store under the Tesco name was opened in 1929 in Burnt Oak, Edgware. The company grew rapidly in the years that followed, and evolved into a general food retailing outfit. By 1930, around 100 stores were operating under the Tesco Label  [1]  . Realising that the self-service mode of running supermarkets prevalent in the USA worked out much cheaper than the traditional mode of and enabled companies to offer their merchandise at lower prices, Cohen decided to adopt the same for Tesco stores. In 1948, the first self-service Tesco was opened in St Albans. Over the next few years, Tesco grew to 400 stores many of which were purchased by Cohen from other smaller shopping store chains in the country. In the early 1960s, the company began selling clothing, household goods and fresh food in addition to groceries. Tesco pioneered the large format stores concept in the UK with the launch of a 16,500 sq. Ft. store in Leicester in 1961  [2]  . A Master in CRM: Every three months, millions of people in the UK receive mailers from the countrys number one retailer, Tesco. Nothing exceptional about the concept all most all leading retailers across the world send out mailers/magazines to their customers. These initiatives promote the stores products, introduce promotional schemes and contain discount coupons. However what sets Tesco apart from such run-of-the-mill initiatives is the fact that Tesco mass-customises these mailers. Every mailer has a unique combination of articles, advertisements related to Tescos offerings, and third party advertisements as well. Tesco ensures that all of its customers receive mailers which contain material suited to their lifestyles. The company has worked out a mechanism for determining the advertisements and promotional coupons that would go in each of the over 150,000 variants of the mailers. This has been made possible by Tescos world-renowned CRM strategy framework. The Clubcard scheme (launched in 1995) laid the foundations of this CRM framework that made Tesco post growth figures in an industry that had been stagnating for a long time. The data collected through Clubcards formed the basis for formulating strategies that offered personalised services in a cost-effective manner  [3]  . CRM The Tesco Way: Tescos efforts towards offering better services to its customers and meeting their needs can be traced back to the days when it positioned itself as a company that offered good quality products at extremely competitive prices. Even its decision to offer premium end merchandise and services in the 1970s was prompted by growing customer demand for the same. In 1994, the company launched the One in Front scheme to reduce the time customers had to spend waiting at check-out counters. Under this scheme, Tesco store personnel ensured that if there was more than one person at any counter, another counter would be opened for the person in the line. In this way none of the customers have to wait at the check-out counters. Of course, it is not possible for Tesco to adhere this policy during peak trading hours. Nevertheless, this effort to improve customer was appreciated by customers  [4]  . The biggest customer service initiative (and the first focused CRM drive) came in the form of the Clubcard which was launched in 1995. This initiative was partly inspired by the growing popularity of such schemes in other parts of the world and partly by Tescos belief that it would be able to serve its customers in a much better (and profitable) manner by using such a scheme. Tesco knew that at any of its stores, the top 100 customers were worth as much as the bottom 4,000 (in terms of sales). While the top five percent customers accounted for twenty percent of sales, the bottom twenty five percent only accounted for only two percent. The company realised that by giving extra attention to top customers (measured by the frequency of purchases and the amount spent), it stood to gain a lot  [5]  . In May 1994, Tesco began testing the Clubcard loyalty scheme at two of its stores for a period of six months. The scheme started off like any other loyalty card scheme. Customers became members by paying a joining fee and providing personal details such as name, address, date of birth, e-mail, family composition, dietary requirements and product preferences. Impressed with the programs results over six months, the company introduced the scheme in all of its stores by February 1995. All the transactions were linked to individual customer profiles and generated over 50 Gigabytes of data every week. The analysis of the data enabled Tesco to accurately pin-point the time when purchases were made, the amount customer spent, and the kinds of products purchased. Based on the amount spent and the frequency of shopping, customers were classified into four broad categories: Premium, Standard, Potential and Uncommitted Further, profiles were created for all customers on the basis of the types o f products they purchased. Customers were categorised along dimensions such as, Value, Convenience, Frozen, Healthy Eating, Fresh and Kids  [6]  . Tesco also identified over 5,000 need segments based on the purchasing habits and behaviour patterns of its customers. Each of these segments could be targeted specifically with tailor-made campaigns and advertisements. Tesco also identified eight primary life stage need segments based on the profiles of its customers. These segments included single adults, pensioners and urban professionals among others. Another classification of customers developed from the insights generated through data mining. Using this information regarding the classification of customers, Tescos marketing department devised customised strategies for each category. Pricing information and product related decisions were taken after considering the preferences of customers. Also, customers received communications that were tailored to their buying patterns. The data collected through the Clubcard scheme allowed Tesco to modify its strategies on various fronts such as pricing, inventory management, shopping analysis, customer acquisition, new product launches, store management, online customer behaviour and media effectiveness. The data generated by Clubcard was used innovatively, e.g. special attention give to expectant mothers in the form of personal shopping assistants, priority parking and various other facilities. Tesco also tied up with airline companies and began offering Frequent Flyer Miles to customers in return for the points on their Clubcards. Reaping the benefits: The data collected through Clubcard allowed Tesco to target individual customers (the rifle shot approach), instead of targeting them as a group (the carpet bombing approach). As the customers receive the coupons which matches their buying patterns, over twenty percent of Tescos coupons were redeemed as against the industry average of 0.5 percent. Customers falling in different categories receive mailers which are specifically for them. The mass customisation of these mailers also attracted third-party advertisers, since it assured them that their products/services would be noticed by those very customers they plan to target. Naturally, Tesco recovered a large part of its investment in this exercise through revenues generated by third-party advertisements  [7]  . When Tesco discovered that around 25 percent of its customers, who belonged to the high income bracket were defecting to rival Marks Spencer, it developed a totally new product range, Tesco Finest to lure back those customers. This range was then promoted to affluent customers through personalised promotions. As planned, the deflection of customers from this segment slowed down considerably. From Customer Service To Customer Delight: To sustain the growth achieved through the launch of Clubcard, Tesco decided to adopt a four pronged approach: launch better, bigger stores on a frequent basis; offer competitive prices (e.g. offering everyday low prices in the staples business); increase the number of products offered in the Value range; and the focus on the remote shopping services (this includes the online shopping venture). To make sure that its prices were the lowest among all retailers, Tesco employed a dedicated team of employees, called price checkers. This team checked and compared Tescos prices with those of other companies on a weekly basis. The company even helped its customers to compare prices by providing the information on Tesco.com  [8]  . Recommendations: Even though Tescos CRM efforts have resulted in superior financial performance and market share, the company has to look at its customer service standards. Tesco have spent so much time improving the way their stores look, the range of products they sell and their service processes that they may have temporarily overlooked the impact that their people can make on customers through their behaviour, they need to re-address this issue. Tesco should launch initiatives like Every Customer offered Help (ECOH). As part of ECOH, all employees should be given clear instructions about the way in which they are expected to deal with customers. Employees at the check-out counters, for instance, should be asked to be very particular about greeting the customers, offering the help to the customer and finally, wishing customers a good day. Store managers should be empowered for making the ECOH initiative successful, and they should participate whole-heartedly in the scheme. Tesco should also realise that Clubcard initiatives was just one part of the overall thrust on CRM and customer enhancement is needed to survive and excel in the intensely competitive British retail industry. Tesco therefore have to take host of initiatives in its stores to further the thrust given to customer service. Tesco should also introduce new scheduling system for the store employees to increase customer satisfaction levels. Tesco should also make it mandatory for all employees (including top level executives) to spend some time every year in the stores to help them to get acquainted with the nuances of customer service. This program will help Tesco employees to ingrain customer service as a company philosophy in all employees and it will also result in the development of many innovative ideas. Unlike Asdas customer service program, Tescos program should not require employees to get too personal with customers, as Asda have posted employees at the entrance doors to greet customers. To ensure that its CRM efforts are backed by a strong operational framework, Tesco should pay special attention to controlling costs and streamlining its supply chain. In association with its suppliers, Tesco should try to remove all non-value adding costs. Tesco should also collaborate with its suppliers to develop a Lean Thinking approach, which should focus on smart and efficient working.

Cause and Effect Essay - Money Causes Unhappiness -- Cause and Effect E

Although it has been said that money is the root of all evil, many people actually believe that they would be happier if they were wealthier. Could this be correct? This essay will support the thesis that not only does the pursuit of wealth not lead to happiness; it may actually make us unhappy. Tim Kasser has written an excellent short book describing the scientific evidence relating to materialism and happiness. Kasser gives one striking quotation concerning Jim Clark, the founder of Netscape and other computer companies: "Before Silicon Graphics, Clark said a fortune of $10 million would make him happy; before Netscape, $100 million; before Healtheon, a billion; now, he told Lewis, 'Once I have more money than Larry Ellison, I'll be satisfied.' Ellison, the founder of the software company Oracle, is worth $13 billion." Kasser first shows that people who are rich are not necessarily happier than those who are not rich, provided ba... ...ut on the effects of materialism. Regardless of its origins, in America materialism works against happiness. This is a thought-provoking book about the pursuit of material goods. Kasser is not a preacher, but a scientist. He presents his evidence carefully, and concludes that materialism is a game not worth playing even on its own terms of promoting human happiness. Work Cited Kasser, Tim. The High Price of Materialism. Cambridge: MIT Press, 2002. 149 Pages.